| Live presentations using entertainment are the most effective attention getting techniques in the trade show environment! - Exhibit Surveys, Inc., a market research group specializing in trade show marketing statistics. |
“First, I stop traffic and bring qualified leads to YOUR trade show booth. I then deliver a professional, informative, and memorable message about YOUR company and its products.” - John Cesta |
What is a Trade Show Magician and Trade Show Magic?
A Trade Show Magician is someone who can create a buzz around your trade show booth. Someone who takes YOUR company's message, YOUR company's story and shares it with the trade show attendees in an entertaining, engaging way while using magic!
Trade Show Magic will:
- Stop people in their tracks at your booth.
- Enhance your image and increase your visibility.
- Double to triple qualified leads.
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"A Trade Show Magician IS Trade Show Magic!" - John Cesta |
How will OUR company benefit? We already have a sales team to tell OUR story?
Yes, I agree and you have a GREAT sales team. I become PART of your sales team. I work WITH your sales team. I'll create the buzz, create the crowds, keep them engaged until my 10-15 minute presentation concludes at which time I will direct the crowd to the REAL MAGICIANS--YOUR sales team! At which time they take over and process the leads.
Is there any proof that magic brings in the crowds?
Yes, there is! A study provided by Exhibit Surveys, Inc., a market research group specializing in trade show marketing statistics, live presentations using entertainment are the most effective attention getting techniques in the trade show environment.
Effectiveness of
Attention-Getting Techniques
| TECHNIQUE USED | COMPANY IDENTIFICATION | PRODUCT IDENTIFICATION |
| Product Demo | 16.2 % | 10.4% |
| Magicians | 13.6% | 8.9% |
| Robots | 10.5% | 5.3% |
| Ad Specialists | 7.5% | 5.3% |
| Themes | 7.2% | 3.7% |
| Contests⁄Drawings | 6.3% | 4.9% |
| PowerPoint Presentation | 3.5% | 1.8% |
| Comedy Skits | 3.4% | 0.7% |
How much space does your presentation require?
Not much. I bring my own equipment, even a sound system. I require a footprint of about 4' x 3', not much for a dynamic presentation.
How much time does it require for you to prepare the presentation for our company?
I would like at least 3 weeks notice from the time I have a chance to research your company web site and talk to your sales reps.
Upon creating the script I will send it to your staff for review.
What is your back ground John?
That's a great question.
I have a back-ground in business, consulting, entertaining and teaching!
I've been a technology consultant for 15 years: Selling, training, supporting and consulting on small to medium size business systems. I understand business and I know HOW to sell.
I have a back-ground helping clients learn about, use, and benefit from software and systems.
I perform close-up⁄walkaround magic in hotels, private parties and corporate events throughout the state of Florida.
I have, for the past 6 years, created themed stories with magic and music and performed in elementary schools, church youth groups and senior functions for audiences from 10 to 500.
| "Stories have power! Stories sell! I KNOW HOW to create and tell a story." - John Cesta |
Magic is entertaining. Magic keeps people engaged. People of all ages LOVE magic. I combine story telling (YOUR company's story!) and magic to create a dynamic presentation designed to SELL your company's products.
After carefully studying the way your company does business, your company's products and interfacing with your sales team, I write a script using this information. I incorporate magic tricks to punctuate the story and keep the prospects attention.
When my presentation is complete I direct the large crowd of prospects I've gathered to the "real magicians"--your sales team.
Let's work together.
Let me show you how I can double or
triple your trade show leads!!
Call Today: 561.791.3013